o find the best-fit business partner is even harder than finding the right life partner. Because if your business fails due to poor choice of the business partner, eventually your economy will be impacted. As a result, there will be definitely a direct correlation which will impact your relationship with your life partner negatively, if you have any. Sounds cliché but that is kind of hard truth. As a result, it is of high importance to find the best fit business-partner.
Business is like a pool of water whose temperature is unknown. Importantly, you, together with your partner are supposed to hold your hand each other and jump for swimming. Regardless of the condition, you both have to keep swimming if you are to reach the shore.
You give energy, strength, hope to each other. You also share the burden, risks together. When you accomplish, it is your mutual accomplishment together with the business partner. You can use the business model canvas to assess the partner requirement of your business.
The question is how could you find the best-fit business partner if you have come up with your business idea by yourself! Before finding the best-fit business partner you have to create a basis that could give you enough options to choose the best one from some options.
Look at the following ways to reach your target group to select the best-fit business partner for you and your business’s success:
Assess your strengths and weaknesses
It is always best to do an internal assessment of your own strengths and weaknesses. Compare this assessment with your business idea, the current status of your business and the future plan.
This assessment will give you enough idea what skills do you lack for enhancing your business. Eventually, it will provide you with an indication of what sort of skill or resources you will look primarily in your probable business partner.
Look for international business partner
People might argue, but I always believe, while looking for a business partner, you should prioritise finding a cross border partner. This is definitely challenging. But if you assess the reward, I am sure you will be amazed.
Whatever product or service you are bringing, the globalized world itself is the biggest market for it. So have the view of the internal market from the very beginning which will leverage your business to a large extent.
Diverse background to find the best fit business-partner
Always look for a partner not from similar competence. That will not add any additional value to your business.
Go for a diverse background from skill, professional, cultural, gender perspective. This will always give you enough edge over your competitors.
Business with co-workers and friend as a business partner
One of the best places to find the business partner is to find from your past or present co-workers pool or from your friend circle. Experts often suggest, not to partner your business with your friend.
But I believe this is also part of your journey of taking your business to success by showing leadership.
Checkout networking platform to meet a business partner
Meetup & Linkedin are the best online networking platform where you find a handful number of the target individual. For both the platform you should have a different approach.
With meet up, you could create a group based on your niche and invite people. Observe the presence of individuals for several weeks. This will help you to filter the target individual and later on approach them through one to one setup.
In LinkedIn, you could definitely search for the competence and location. Check out their profile thoroughly, assess them and listen to your gut feelings. Select few to try out your gut feelings by contacting.
Participate in events to find a best-fit business partner
There are lots of physical events going on around. Look at meetups and join several groups in your domain. You will see the event invitation there where you can join and interact.
There is also an on-line platform named LunchIn whose aim is to connect people off-line. So every week, on a specific day they meet up in a predefined restaurant for lunch. It is a good event to look for your business partner.
Run an online campaign to find the best-fit business partner
The most effective and creative way to find your desired partner is by running an online campaign. It helps you in several ways apart from finding the right fit interested passionate partners. The campaign itself creates noise in your target domain and makes your venture visible.
The product or service which you are going to offer already gets traction. When you launch it afterwards, this will give you enough leverage.
Not only that, but the campaign will also give you hands-on learning to make any other business campaign a success at a later stage. Read more in detail about how to create and run a successful online campaign for finding a partner.
Finding the best-fit business partner is likewise finding the right date. There are tons of dating platforms I know even though I have not tried any yet. But I believe they have been quite successful over the times since the industry has grown.
I wonder if there is any platform dedicated to people wanting or looking for a business partner.
Either way, if the above ways do not lead you near to your desired best-fit business partner, feel free to challenge me.
If you need any help to do the assessment of the best fit business partner, reach out to me to book a free 50 minutes consultation. I can help to assess based on our proven digital tools with a human touch.
I will be happy to get the best match for you.
